HAWES & CURTIS
CRO & UX Lead
2025 - Present
Designing and improving premium menswear eCommerce journeys, with a focus on customer experience, visual hierarchy, product discovery and conversion-critical pages.
Smythson
Digital Product Owner
2021 - 2024
Designing and improving premium menswear eCommerce journeys, with a focus on customer experience, visual hierarchy, product discovery and conversion-critical pages.
Wolverine Worldwide
Senior Web Designer
2018 - 2021
Designing and improving premium menswear eCommerce journeys, with a focus on customer experience, visual hierarchy, product discovery and conversion-critical pages.
Wolverine Worldwide
Web Designer
2016 - 2018
Designing and improving premium menswear eCommerce journeys, with a focus on customer experience, visual hierarchy, product discovery and conversion-critical pages.
WORLDSTORES
Online Designer
2015 (FREELANCE)
Designing and improving premium menswear eCommerce journeys, with a focus on customer experience, visual hierarchy, product discovery and conversion-critical pages.
superdrug
Online Designer
2014 - 2015
Designing and improving premium menswear eCommerce journeys, with a focus on customer experience, visual hierarchy, product discovery and conversion-critical pages.
Selected work.
A curated set of eCommerce projects showing visual design, UX thinking, commercial awareness and delivery across premium retail journeys.
Editorial Commerce
PDP Redesign
A premium campaign and shopping experience designed to connect seasonal storytelling with product discovery.
HAWES & CURTIS
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PRODUCT DISCOVERY
Diary Finder
A premium campaign and shopping experience designed to connect seasonal storytelling with product discovery.
Smythson
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Editorial Commerce
Brand Design
A premium campaign and shopping experience designed to connect seasonal storytelling with product discovery.
COSY LITTLE THINGS
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Currently
CRO & UX Lead at Hawes & Curtis, designing and improving premium menswear eCommerce journeys.
Looking for
Senior Product Designer / UX Designer roles where craft, commercial context and delivery all matter.
UX/UI • eCommerce • Product Design • Conversion Optimization
featured project
HAWES & CURTIS
SS26 Lookbook
Featured case study: editorial commerce, premium campaign storytelling and product discovery.
VIEW PROJECT
Senior Product Designer · eCommerce
Designing the moments where brand meets buying.
Product designer with a background in UX/UI, visual design, product ownership and CRO. I design customer-facing journeys across homepages, lookbooks, landing pages, PLPs and PDPs for premium retail brands.
EXPLORE WORK
CONTACT
12+
Years across digital design, UX and eCommerce.
10
Brands worked with across various industries
End-to-end
From concept and UX through to handoff, QA and launch.
Michael Maynard
work
PROCESS
ABOUT
CONTACT
EXPERIENCE
Design-led and commercially aware.
Built from real delivery experience.
LINKEDIN PROFILE →
TECH STACK
FIGMA
PHOTOSHOP
Dreamweaver
SALESFORCE
GOOGLE ANAYLTICS
HOTJAR
ASANA
JIRA
Let's work!
A curated set of eCommerce projects showing visual design, UX thinking, commercial awareness and delivery across premium retail journeys.
